In 2015, cotton mill consumption at 24 million tons was second only to polyester fibre mill consumption at 48 million tons.
In 2016, absolute cotton volumes are flat, reflecting its lost market share in high-growth, high-return textile markets such as performance apparel, the auto sector, hygiene and filtration. Several key retailers and brands are starting to work more with fibres that complement their commitment to sustainability. In spite of its ‘natural’ label, cotton needs to work harder at improving consumers’ perceptions that it is a truly sustainable fibre.
Bruna Angel and other leaders from PCI Wood Mackenzie will review the competitive fibres market at the upcoming World Fibres Conference.